The surprising secret to massive success

The key difference is, they define what they want.Very successful people clearly define exactly what they want. Most people don’t. They let life define it for them. And this makes all the difference. But the key is in how they do it…

Massive goals clarify what matters by making trade-offs unavoidable. Massive goals create profound structure. They organize life. Without something very difficult to aim for, days fragment into urgency, distraction, and reaction. A serious goal becomes a filter: what moves me closer stays; everything else loses authority. Clarity is born from scale.

The difference is direction. If you don’t give yourself something big to aim for, you’ll get what you’ve always had. You’ll settle.

Give yourself a big goal and one year to achieve it. Take it seriously. It doesn’t matter necessarily that you fail, the important thing is that you’re giving your life clear direction, where before you had none. This is the important.

But here’s the key: They get things done. They don’t waste years planning and procrastinating. They execute quickly. They start small and simple and get things done and running and making money. If you don’t start, the temptation is to procrastinate endlessly. Conditions are never perfect. You have to start with what you have.

But there’s one more thing all of history’s most successful people talk about: perseverance. They never quit. No matter how many times they fail.

So this led me to ask the obvious question: why do some people never quit? And this revealed something remarkable…

There’s a reason they’re willing to risk the ordinary happiness we all crave for years of their lives in favour of the extraordinary they dream of: They’ve found the thing that makes them feel deeply engaged with the world. They’ve understood how they can and want to change the future — a moment in history when their abilities align with an emerging opportunity to make significant progress — and they become obsessed with it.

It’s like a eureka moment has been stretched out to fill their lives. Every day is vitally important. They’re brimming with energy and enthusiasm. They’ve found their reason for being.

This is perhaps the single most important thing an individual can do in their life to be successful, happy and fulfilled.

This is what we need to be teaching kids at school. We need to instil a strong desire to solve the world’s problems. To care deeply about their country. To inspire them to want to learn, to cooperate and to care about each other. To give them a reason that makes them want to work hard to make the world a better place.

It all starts with a reason.

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